Under the COVID-19 pandemic, the US apparel retail rate started to grow In May. Today we are bring a blog with the full details in all retail categories with the data for your reference.
In May, US retail sales fell by 1.3%, a decline that exceeded market expectations. This shows that the federal government’s fiscal measures are less effective in stimulating consumption. At the same time, it reflects that consumers have begun to cut down on goods and services in the context of COVID-19’s easing.
According to the survey, Nike is still the most popular sportswear brand, followed by lululemon, and Vans parent VF group and Levi’s will continue to be popular. In addition, with the back to school season and people returning to work normally, the sales performance of American Eagle outlets, L Brands, the parent company of Victoria Secret, and Gap group is expected to accelerate the recovery.
Specifically, the performance of us clothing, home textile and other related retail channels in May is as follows:
Clothing stores: apparel retail growth rate expanded, retail market basically recovered
With the rise of the COVID-19 vaccination rate, the state relaxed the economic restrictions, and the apparel retail continued to rebound. In May, the apparel retail sales volume of clothing stores reached US $25.2 billion, quadrupling that of the worst epidemic period in 2020 and 14% higher than that of the same period in 2019. According to the accumulated situation in the previous May, the apparel retail sales of clothing have a good momentum, with a total sales volume of US $116.3 billion, an increase of more than 70% over the same period in 2020 and a slight increase of 5% compared with that in 2019. The increase of apparel retail has expanded again, reflecting that more enterprises have gradually resumed normal office and social activities.
General stores: good growth momentum, exceeding the level before the epidemic
In May, retail sales of general stores (including department stores and supermarkets) continued to maintain a steady growth momentum, with retail sales reaching US $67.3 billion, an increase of 10% over the same period in 2020 and 13% over the same period in 2019, an increase larger than last month. In the first five months, the total sales of general stores reached 338 billion US dollars, an increase of 11% over 2020 and 13.5% over the same period of 2019, showing a good growth momentum.
Department stores: steady recovery, gradually returning to pre epidemic level
In May, the sales volume of department stores (all categories) reached US $11.4 billion, an increase of 28% over the same period in 2020, and the growth rate decreased, but only 0.1% compared with the same period in 2019. In the first five months, the total sales volume of department stores was US $54.6 billion, an increase of 18% over the same period in 2020 and a decrease of 4.7% over the same period in 2019. However, the decrease rate has gradually narrowed and is steadily returning to the pre epidemic level.
Household furniture store: maintain double digit growth momentum
In May, the retail sales of household furniture reached US $12.2 billion, nearly double that of the same period in 2020 and 22% higher than that of the same period in 2019. From January to May, the total retail sales of household furniture reached US $60.7 billion, an increase of nearly half over the same period in 2020 and 22% over the same period in 2019, maintaining a steady double-digit growth momentum.
Online retail: rapid growth, but pace is down
In May, online retail sales (all categories) reached US $87.9 billion, up 7.9% year-on-year, but up 39% over the same period in 2019. In the first five months, the total value of online retail sales in the United States reached 436.8 billion US dollars, an increase of about 22% over the same period of last year and 42% over the same period of the previous year.